SEO – Significance of the H1 Tag

Headings in a web page are usually defined inside the header tags from H1 to H6. H1 is the most important whereas H6 is considered to be the least important one. H1 tag is used to give heading to the website document. Placed in the body of the document, H1 tags are one of the most important factors that affect the ranking of the website in search engines like Google, Yahoo, Bing, etc. Higher the rank of the website on these engines, the more popular it shall be among users.

Search engines look out for web documents having correct information for the user.Website Design Company India To attain a higher ranking, proper management of the header tags, meta tags, articles and other content like multimedia is necessary. Search engines work on algorithms that find out the authenticity of the website according to the content and provide them rankings.

H1 tag is used to give heading to the web page on the top of the real content. They inform the user what the upcoming content and the web page is going to contain. The reason why H1 tag is to be placed on the top of the webpage, either at the left or in the middle, is that search engines look out for these tags inside the document. The keywords and the description meta tags are given lower priority than H1 tags. Other content is also given lower priority than this header tag. Therefore they are to be given valuable text, so that the search engines rank the web page high.

H1 tag is being used since a long time ago and web document writers who have used them wisely have always profited. There has to contain a proper blend of the title tag, the header tags and the links in the webpage to make it really profitable. Links are not to be embedded within the H1 tags as it affects the credibility of the website. Search Engines may consider the linked website of higher importance than the actual website, which shall surely decrease the ranking of the website. Anchors to the same page, if used, should be properly placed in the H1 tags. H1 tags are to be used in proper co-ordination with the content of the page.

H1 tags produce the text effects of the largest font size until external styling is used.SEO Service Delhi Styling can surely be used on H1 tags to make them look a part of your document as it supports the important and common attributes Class and ID. Other attributes like Style, Align, etc can also be used. They can be bold, italics, underlined or any other style suiting the mood of the content. H1 tags are never to be used just for font effects as they are of large font size, but to identify your web document.

Header tags make the web document structured making it suitable to the needs of the information hungry search engines. So their importance must never be under-estimated.

SEO – Membership Site Optimization Tips

Your membership site has to be optimized to be popular among users. The title, keywords, description and other meta tags have to be optimized. Unique and updated content with proper keywords shall increase your search engine ranking. Here are some important optimization tips for your website.

1. Title optimization

Give a suitable title to each of your documents in the title tags. Use keywords that are contained within your document making it highly descriptive.Website Design Company India A maximum of 59 characters can be used to give a proper title to identify your document. The content of the title tags are shown as the heading of the search engine results.

2. Keywords and description

The Keywords and description meta tags inside the head of the document are also of much importance, so the keywords used in these tags shall be similar to the words in your content. Choosing the correct keywords for your website shall make it rank higher than competitors.

3. Phrasing

Using descriptive phrases for your document is very important. These phrases shall properly describe your website and its content. Using phrases that have been popular searches shall make your website optimized for search engines.

4. Content

Unique content is quite necessary for your website. Never use copied content in your document as you may be violating cyber and copyright laws while increasing your credibility and customers.

5. Updating your content

Always use fresh content and keep it updated regularly. Updated content shall make users return to your page after some time, increasing your number of page hits.

6. Keywords in your content

Use optimized keywords and phrases in the content of your web page. Use the same keywords in your articles which were used in the title and keywords and description meta tags and the H1 header tags.

7. Headlines in a webpage

Heading grab attention of users as well as search engines. Make sure to use appealing headlines containing optimized keywords in your webpage.SEO Company Delhi

8. Keyword proximity and prominence

Keyword Prominence is the placement of the defining keywords and phrases in the document. Placing them on the top of the document in the upper paragraphs of your content shall increase the prominence of your keywords.

Keyword Proximity refers t o the nearness of the optimized keywords placed in the document. The closely these keywords are related to each other and the nearer they are placed, the higher the attention Google and other search engines pay on your page.

9. LSI – Latent Semantic Indexing

Use varying keywords that relate to your document. Make sure that your website shows up even if users give in a broad search term to the search engines. For example, if your website deals with reselling cars, keywords like ‘car repair’, ‘modify cars’, etc can be placed in your content to make it available in broad searches.

10. Dynamic linking

The web business is an exchange market, you give links to other websites and they’ll provide your links to add on the pages. Backlinks, links pointing to your website, are of much importance and never goes ignored by Google and others. Make sure the websites you are going to relate your website with are of good values and morals, otherwise reverse credibility happens and to your dismay, your page ranking may come down.

11. Accessibility, navigation and site map

Designing a website with higher accessibility value and better navigation is important.Web Design India Ease of access always counts and users will always return to your website if it is easily navigable. Always provide a site map for users to trace where they are. Search engines always look out for easily navigable websites as they can easily penetrate through your pages to find information.

12. Labeling your content

Graphics and images with an ALT attribute are of higher value. ALT attribute provides a label to your graphics and shows out if the image itself could not load for whatever reason.

Metrics of Social Media – Measuring the Investment and the Returns

Social media campaigning has proved to be a profitable business to lots of investors. There is also a fact that thousands of pages and websites find loss in this business. People are addictively logged on to social sites like Facebook, Twitter, Linked In, etc. Other means are blogs, communities, podcasts, videos, etc. But is social media really worth investing? Let us have a look on some of the important aspects of this new craze.

Analyze your goal

Setting the target of your social media investment is very important.Website Design Company India You must plan how much you are going to spend, on what terms and for how long. All this should be clearly confirmed with the management and the staff.

Analyzing your goals is very important to handle the unexpected results of social media. Clearly defining your target makes your investment much focused, clear and identifiable to you, your company and the clients.

Plan the quantitative and the qualitative factors affecting your business. Quantitative factors are the materialistic profits gained while quantitative factors are relations with the customers and the total quality of your business.

Monitoring your success and failures

Monitoring and reporting are the important tools of any business management. They let you know your status in the market in relation to your competitors. Having a feedback system allows outsiders to connect to the business making them feel homely. This surely pays off and gets you stable customers.

A feedback system is never to be considered as an extra mailbox just to make relations. They help a business find its weak points and strengths. Proper consideration is to be given over such a system.

Keeping your business intentions transparent to customers shall make them believe in your business, increasing the returns. Measure the traffic directing towards your business and your web pages, blogs and other social means. Having proper communication with customers will surely find returns.

Return of Investment

Social media is fast but may prove slow to you. Have patience, it will bring you profit if you have employed it wisely in your campaigning.Web Design India Keep your methods simple and hopes high. It may have proven as fast returning business to others but the same might not happen to you. It is a broad way of investing and returns may be slow and late. Consider it as a long term investment. Even if it seems a loss, it might be increasing your customer relations. Do not always count on money; sometimes having better relations is more important.

Social media presence has become a necessity for today’s business with the increasing number of internet users. Proper planning and management of your social media campaign can surely increase your business assets.