Importance of a Valid HTML in SEO

HTML is the backbone of any website that is running presently on the Internet. A designer may code the website in any language or any framework. On viewing, a browser will definitely convert it into pure HTML. The reason is that browsers are only capable of rendering HTML code. Hence, it is very important to know everything about HTML before you consider yourself as an efficient web designer.

HTML also helps in SEO. SEO stands for Search Engine Optimization that is the process of optimizing a website suitable to the search engines like Google, Yahoo, MSN, Ask, Bing, etc.Web Design Delhi These search engine rank websites in their results page according to the quality of HTML present in the web pages. They index websites based on many factors present in them. Some of the factors that affect the ranking of a website in the search engine results page are valid HTML code, proper structuring, unique and original content, presence of important keywords, etc.

Valid HTML code is very important in Search Engine Optimization. It helps Google and other search engines’ spiders to trace the data in the web page. If the search engine is able to penetrate the page to the depth, it will surely rank high. A wrongly coded HTML web page hinders the path of the search engine spiders.

Since its inception, HTML has changed a lot. Now it has become a complex language. Millions of people have come to web design in the recent years. Millions of others are learning it to become web designers of the future. People new to web design are prone to do certain mistakes that might result in an invalid HTML code. This will surely decrease the quality and the ranking if the website. The complete marketing effort might go waste. This is however, never wished-for.

The relation between SEO and HTML lies here. Search engines parse the HTML code to look for information. Whenever they find any information, they store it in their database. They might not be able to find relevant information if the code is erroneous. Therefore, a programmer has to be careful while coding the HTML. Some of the common mistakes that new designers might do are following.

Tags not closed properly can result in wrong code. Even a missing bracket can sometime be penalizing to a website.SEO Company India It might happen a search engine might completely ignore website. However, most of the search engines are able to ignore minor errors in the page, but a developer should avoid making mistakes.

Every web designer can verify the validity of his website by free services available online. The World Wide Web Consortium, W3C provides a free Validator to verify your web pages. This validation program checks the conformance of websites to HTML, XHTML, CSS, etc. You can easily get your website verified and authorized.

HTML vs. XHTML

Today web design sees many innovative technologies rule the industry. HTML, ASP.NET, php, CSS, JavaScript, VBScript, etc have upgraded themselves to deliver quality websites. Many global organisations are spending millions of dollars in the research and development of new technologies. As a result, new technologies have sprung up and the older ones have upgraded themselves. XHTML is one of them. People consider XHTML better than HTML. XHTML stands for Extensible Hyper Text Markup Language. It is a blend of XML (Extensible Markup Language) and HTML (Hyper Text Markup Language). It has tags and attributes similar to HTML. Let us find the similarities and differences between HTML and XHTML.

The Document Type Definitions

Document Type Definitions (DTD) is the method to define the document type. It states the standards the web page is following.Web Design India HTML and XHTML have different DTDs.



The words ‘transitional’, ‘loose’, ‘frameset’, etc can replace ‘strict’ in the above definitions, according to the version of the HTML and XHMTL used.

The Markup

HTML has a clearer markup than XHTML. HTML still supports basic tags and is easier to program, edit and update than XHTML. Moreover, the W3C (World Wide Web Consortium) supports HTML as it is more compliant towards the web standards. XHTML on the other is an off-standard language according to W3C.

Search Engine Optimization

Search Engine Optimization (SEO) values for HTML and XHTML are the same. Some people might say that XHTML is more SEO friendly than HTML, but it is not true. Both provide equal levels of SEO to a website.

Major Differences between HTML and XHTML

The major differences between HTML and XHTML are –

1. XHTML requires closed sets of empty tags but HTML does not.

2. A XHTML page is in lowercase unlike HTML that you can write in both uppercase and lowercase.

3. You should close all the attribute values with quotes (double or single).SEO Service India HTML does not require such closing.

XHTML however is not a replacement for HTML, as most of you might think. Neither is it a newer version of HTML. Both of them are two different standards, XHTML evolves from the combination of HTML and XML. The newer version of HTML is HTML5 whereas XHTML 2 replaces the XHTML 1.1 used earlier. There is only one exceptional benefit of using XHTML over HTML. XHTML is highly compatible to ASP.NET and can employ advanced markup math.

It is totally up to you to choose your preferred standard. You can stick to HTML and move to HTML5 or can choose XHTML if you use advanced framework technologies. The main motive is to design a great website that appeals to the masses.

HTML5 and CSS3 – Trends For a Long Run

HTML and CSS are the engines of websites running today. HTML is the bare bones of a website whereas CSS is the flesh. HTML makes the structure of the website and CSS defines the interface features. Both are equally important for today’s website. CSS helps reduce the web page’s coding and makes the page easily loadable. The W3C (World Wide Web Consortium) encourages HTML and CSS. It provides validations and verification of these languages. Let us find more about HTML and CSS.

The web industry has seen a continuous change since its inception. HTML and CSS have evolved much in due course.Website Design Company Delhi HTML is a language developed by IBM to facilitate the transfer of files within programs. In the 1995, HTML 2 launched followed by HTML 3 and HTML 4 in the same year. The HTML model incorporated the ability to support worldwide characters, tables, pictures, etc. It could create markup to support structures, mostly based on tables. Later, W3C blended XML and HTML to ensure a better language that supports other frameworks easily. XHTML 1, followed by XHTML 2 is a widely used standard today. W3C prepared the very first draft of HTML5 in 2008.

People believed that HTML5 is a language that will exist for long. It incorporates new features and most of the modern devices support it. HTML5 with its features has the ability to replace Flash. Unlike Flash, Apple devices like iPhone and iPad easily support HTML5. HTML5 can play videos without any plug-ins or codec. It has a canvas component to render graphics, photos, etc on the fly. It can have apps like twitter APIs, email clients, etc. embedded in the page.

CSS is an excellent language to design the web pages. It is easy and flexible. It is compatible with all the languages and framework used in web design.SEO Service India All browsers support and render the CSS definitions. W3C released CSS in 1996 to overcome the HTML restrictions. It republished CSS in 1999 as CSS 1. Later on, W3C launched CSS2 that people used until recently. In 2008-2009, W3C released a new version of the cascading style sheets, named as CSS3. It consisted of advanced features and could support object animation. CSS3 is the best ever tool to create website interfaces. However, only few updated browsers support CSS3. Thus, many designers still use CSS2.1 for their web pages.

People expect HTML5 and CSS3 to make a revolution in the world of Internet. According to experts, they have a bright future and people will use them for long. They limit the use of external tools and frameworks as they consist of advanced inbuilt features. Thousands of websites have already upgraded themselves to HTML5 and CSS3. Many web designers have switched to HTML5 and CSS3. It is now your turn to modernize yourself.

How to Learn HTML Easily

HTML is a language much talked of by Web designers around the world. An old language still rules the web world. Recently, people have been talking about HTML being outdated. The said that is too limited for use in today’s applications. People had shifted to XHTML as it was powerful than plain HTML. To their surprise, W3C (World Wide Web Consortium) launched a newer and stronger version of HTML – HTML5. It has all the features and attributes that today’s web requires.

You need powerful framework and applications to build a modern website yourself. You have to create a design and then code it in HTML and CSS (Cascading Style Sheets).Website Design Company India HTML is the bare bones of a web page while CSS is the flesh. You can code a simple HTML pages if you want just a running website with limited or no attractive graphics and functionalities. It will not have stunning features but will still operate easily on the Internet. Let us discuss some of the important aspects of this web design.

Learning HTML is easy. You do not need any extra effort to understand its basic skills. There is a lot of literature on the Internet explaining how to learn HTML. All of them are easily available. You can also learn CSS comfortably as it is also easy to learn and practice. Once you become expert in creating the markup, you can practice upon the designing skills with CSS.

HTML is easily accessible on the Internet. You can find sample codes in abundance. There are a lot of websites and portal that offer eBooks and tutorials that teach you the basics of this language. Learning the basic of structuring is very important. You have to understand how the designer has laid out every part of the web page. You can learn it from the tutorials, samples and examples offered free. A good way to learn the structuring is viewing the source of any web page. You can view the source code of any website using the view source option in your browser. You can learn the basics of CSS easily from tutorials available on the internet. You can download eBooks and practice the examples and tutorials.

Learning from scratch is very important. You can start learning the important terms and abbreviations and the basic tags.SEO India You can then move towards learning advanced tags. Once you have learned the tags, you can focus on proper layout and structuring. HTML and CSS go hand-in-hand in the world of web designing. HTML with CSS makes web design effective and appealing. The best thing with them is that they are lightweight and load easily on the browser. Hence, you can use both of them to create advanced websites.

Backlinks and Quality Backlinks

These days a part of the web community is busy on the Internet exchanging links. They are placing links of other pages on their websites. In return, other webmasters place links on their websites. This is link exchanging and is getting much popular among Internet savvy people. They refer to the links placed on other websites as backlinks. Backlinks are links on websites pointing to a particular website. Webmasters and SEO (search engine optimization) experts work hard, day and night to get a good number of backlinks. They know that greater the number of backlinks, higher will their rank be on Google and other search engines. Getting backlinks is not enough. A webmaster has to focus on finding quality backlinks. Here we look on the methods to build quality backlinks.

Link exchange is easy if you want your link to be on just any website. Ten quality backlinks are better than hundreds of backlinks from useless websites.Web Design India The truth is that most of the quality websites do not exchange with lower grade websites. Thus, your website should also possess the qualities of a perfect website so that you can build relationships with reputed websites. To ascertain that your website is of good quality it must have unique and original content. It should be strong, crisp and relevant. It should be informative of the subject your website deals with.

A new and simpler method to increase the number of backlinks is connecting to search engines and giant portals. Yahoo – a big search engine portal features an application called Yahoo Answers. People post questions and others those who the answers can post answers. It is a popular service and many users use it to find answers to their doubts. You can post replies to the questions for which you know the answers. Never forget to place links of your website at the bottom of the answers so that users can visit to your website in search of more information.

Exchanging links for products and services is not a bad idea at all.SEO Company India You can write an article for a website in exchange of a link. Here is how to do it. Contact the webmaster of a site and offer him your service. If he agrees to it, you can accomplish the work and adjoin a link with it. The webmaster shall place the link at the bottom of your work in his website. The services you can offer are article writing, content development, image or photo editing, logo design, etc. You can do these common tasks for any website easily. If your website is all about selling products then link exchange becomes easier. You can offer free products to a website in exchange of links.

Always remember that backlinks and quality backlinks are two different things. Getting a huge number of backlinks is much easier than finding few quality backlinks. One has to work very hard to build enough reputation to exchange links with good websites.

Measuring the Investment and the Returns Of Social Media

Social media campaigning has proved to be a profitable business to lots of investors. There is also a fact that thousands of pages and websites find loss in this business. People are addictively logged on to social sites like Facebook, Twitter, Linked In, etc. Other means are blogs, communities, podcasts, videos, etc. But is social media really worth investing? Let us have a look on some of the important aspects of this new craze.

Analyze your goal

Setting the target of your social media investment is very important. You must plan how much you are going to spend, on what terms and for how long. All this should be clearly confirmed with the management and the staff.

Analyzing your goals is very important to handle the unexpected results of social media. Clearly defining your target makes your investment much focused, clear and identifiable to you, your company and the clients.

Plan the quantitative and the qualitative factors affecting your business.Website Design Company India Quantitative factors are the materialistic profits gained while quantitative factors are relations with the customers and the total quality of your business.

Monitoring your success and failures

Monitoring and reporting are the important tools of any business management. They let you know your status in the market in relation to your competitors. Having a feedback system allows outsiders to connect to the business making them feel homely. This surely pays off and gets you stable customers.

A feedback system is never to be considered as an extra mailbox just to make relations. They help a business find its weak points and strengths. Proper consideration is to be given over such a system.

Keeping your business intentions transparent to customers shall make them believe in your business, increasing the returns. Measure the traffic directing towards your business and your web pages, blogs and other social means. Having proper communication with customers will surely find returns.

Return of Investment

Social media is fast but may prove slow to you. Have patience, it will bring you profit if you have employed it wisely in your campaigning. Keep your methods simple and hopes high. It may have proven as fast returning business to others but the same might not happen to you. It is a broad way of investing and returns may be slow and late. Consider it as a long term investment.Even if it seems a loss, it might be increasing your customer relations. Do not always count on money; sometimes having better relations is more important.

Social media presence has become a necessity for today’s business with the increasing number of internet users. Proper planning and management of your social media campaign can surely increase your business assets.

Addictive Media is a leading SEO Company Delhi . After making a mark with its unmatched designs & development strengths, the company is fast emerging as a prominent Web Design India as well.

SEO – Significance of the H1 Tag

Headings in a web page are usually defined inside the header tags from H1 to H6. H1 is the most important whereas H6 is considered to be the least important one. H1 tag is used to give heading to the website document. Placed in the body of the document, H1 tags are one of the most important factors that affect the ranking of the website in search engines like Google, Yahoo, Bing, etc. Higher the rank of the website on these engines, the more popular it shall be among users.

Search engines look out for web documents having correct information for the user.Website Design Company India To attain a higher ranking, proper management of the header tags, meta tags, articles and other content like multimedia is necessary. Search engines work on algorithms that find out the authenticity of the website according to the content and provide them rankings.

H1 tag is used to give heading to the web page on the top of the real content. They inform the user what the upcoming content and the web page is going to contain. The reason why H1 tag is to be placed on the top of the webpage, either at the left or in the middle, is that search engines look out for these tags inside the document. The keywords and the description meta tags are given lower priority than H1 tags. Other content is also given lower priority than this header tag. Therefore they are to be given valuable text, so that the search engines rank the web page high.

H1 tag is being used since a long time ago and web document writers who have used them wisely have always profited. There has to contain a proper blend of the title tag, the header tags and the links in the webpage to make it really profitable. Links are not to be embedded within the H1 tags as it affects the credibility of the website. Search Engines may consider the linked website of higher importance than the actual website, which shall surely decrease the ranking of the website. Anchors to the same page, if used, should be properly placed in the H1 tags. H1 tags are to be used in proper co-ordination with the content of the page.

H1 tags produce the text effects of the largest font size until external styling is used.SEO Service Delhi Styling can surely be used on H1 tags to make them look a part of your document as it supports the important and common attributes Class and ID. Other attributes like Style, Align, etc can also be used. They can be bold, italics, underlined or any other style suiting the mood of the content. H1 tags are never to be used just for font effects as they are of large font size, but to identify your web document.

Header tags make the web document structured making it suitable to the needs of the information hungry search engines. So their importance must never be under-estimated.

SEO – Membership Site Optimization Tips

Your membership site has to be optimized to be popular among users. The title, keywords, description and other meta tags have to be optimized. Unique and updated content with proper keywords shall increase your search engine ranking. Here are some important optimization tips for your website.

1. Title optimization

Give a suitable title to each of your documents in the title tags. Use keywords that are contained within your document making it highly descriptive.Website Design Company India A maximum of 59 characters can be used to give a proper title to identify your document. The content of the title tags are shown as the heading of the search engine results.

2. Keywords and description

The Keywords and description meta tags inside the head of the document are also of much importance, so the keywords used in these tags shall be similar to the words in your content. Choosing the correct keywords for your website shall make it rank higher than competitors.

3. Phrasing

Using descriptive phrases for your document is very important. These phrases shall properly describe your website and its content. Using phrases that have been popular searches shall make your website optimized for search engines.

4. Content

Unique content is quite necessary for your website. Never use copied content in your document as you may be violating cyber and copyright laws while increasing your credibility and customers.

5. Updating your content

Always use fresh content and keep it updated regularly. Updated content shall make users return to your page after some time, increasing your number of page hits.

6. Keywords in your content

Use optimized keywords and phrases in the content of your web page. Use the same keywords in your articles which were used in the title and keywords and description meta tags and the H1 header tags.

7. Headlines in a webpage

Heading grab attention of users as well as search engines. Make sure to use appealing headlines containing optimized keywords in your webpage.SEO Company Delhi

8. Keyword proximity and prominence

Keyword Prominence is the placement of the defining keywords and phrases in the document. Placing them on the top of the document in the upper paragraphs of your content shall increase the prominence of your keywords.

Keyword Proximity refers t o the nearness of the optimized keywords placed in the document. The closely these keywords are related to each other and the nearer they are placed, the higher the attention Google and other search engines pay on your page.

9. LSI – Latent Semantic Indexing

Use varying keywords that relate to your document. Make sure that your website shows up even if users give in a broad search term to the search engines. For example, if your website deals with reselling cars, keywords like ‘car repair’, ‘modify cars’, etc can be placed in your content to make it available in broad searches.

10. Dynamic linking

The web business is an exchange market, you give links to other websites and they’ll provide your links to add on the pages. Backlinks, links pointing to your website, are of much importance and never goes ignored by Google and others. Make sure the websites you are going to relate your website with are of good values and morals, otherwise reverse credibility happens and to your dismay, your page ranking may come down.

11. Accessibility, navigation and site map

Designing a website with higher accessibility value and better navigation is important.Web Design India Ease of access always counts and users will always return to your website if it is easily navigable. Always provide a site map for users to trace where they are. Search engines always look out for easily navigable websites as they can easily penetrate through your pages to find information.

12. Labeling your content

Graphics and images with an ALT attribute are of higher value. ALT attribute provides a label to your graphics and shows out if the image itself could not load for whatever reason.

Metrics of Social Media – Measuring the Investment and the Returns

Social media campaigning has proved to be a profitable business to lots of investors. There is also a fact that thousands of pages and websites find loss in this business. People are addictively logged on to social sites like Facebook, Twitter, Linked In, etc. Other means are blogs, communities, podcasts, videos, etc. But is social media really worth investing? Let us have a look on some of the important aspects of this new craze.

Analyze your goal

Setting the target of your social media investment is very important.Website Design Company India You must plan how much you are going to spend, on what terms and for how long. All this should be clearly confirmed with the management and the staff.

Analyzing your goals is very important to handle the unexpected results of social media. Clearly defining your target makes your investment much focused, clear and identifiable to you, your company and the clients.

Plan the quantitative and the qualitative factors affecting your business. Quantitative factors are the materialistic profits gained while quantitative factors are relations with the customers and the total quality of your business.

Monitoring your success and failures

Monitoring and reporting are the important tools of any business management. They let you know your status in the market in relation to your competitors. Having a feedback system allows outsiders to connect to the business making them feel homely. This surely pays off and gets you stable customers.

A feedback system is never to be considered as an extra mailbox just to make relations. They help a business find its weak points and strengths. Proper consideration is to be given over such a system.

Keeping your business intentions transparent to customers shall make them believe in your business, increasing the returns. Measure the traffic directing towards your business and your web pages, blogs and other social means. Having proper communication with customers will surely find returns.

Return of Investment

Social media is fast but may prove slow to you. Have patience, it will bring you profit if you have employed it wisely in your campaigning.Web Design India Keep your methods simple and hopes high. It may have proven as fast returning business to others but the same might not happen to you. It is a broad way of investing and returns may be slow and late. Consider it as a long term investment. Even if it seems a loss, it might be increasing your customer relations. Do not always count on money; sometimes having better relations is more important.

Social media presence has become a necessity for today’s business with the increasing number of internet users. Proper planning and management of your social media campaign can surely increase your business assets.

Significance of Local SEO

Search Engine Optimization is very helpful for any website to be visible in searches. Local Search Engine Optimization is a part of SEO strategy. Today internet is the best source of information. If you are new in town and don’t know anything about it then it can prove to be a great trouble. If you want to avail any service like medical services, electrical services etc then you might get confuse where to go. Here, internet can turn out to be a savior. People don’t want to waste time so they usually prefer internet rather than going for yellow pages.

Local Search Engine Optimization helps you to grow your business by increasing the rank of your website in local searches. It requires some special techniques and great efforts. This strategy is best for bringing local business as it increases the visibility of your website. This is completely value for money.

If someone is looking for a SEO company near Delhi then he will search for “Search engine optimization company Delhi”. If you are a SEO company and have good ranking in Search Engine Rank Page then he will find your website and if he thinks you are the right person to approach then he will contact you. It is always in your favor to leave your contact number and address on your website. This is simply reciprocal to the conventional rules of marketing where a service provider approaches customer but in Local SEO strategy the consumer approaches the service provider.

If you are running an online business then good page rank is the best thing that you can have. But if you don’t have good page rank then Local SEO can help you in getting higher spot in searches. Local SEO have some specific local keywords including keywords in regional language. If the content of the page is in local language then also it is beneficial in attaining high page rank. There are search engines having an address based search feature. So having your address on your home page can also help you in getting high ranks.

You just need to put some efforts to increase your page rank.Web Design Company Delhi You can register to Google maps, Yahoo local and Bing local and that too free of cost, it will help you in increasing your page’s rank in local searches. You should also have good inbound links. All these steps will increase your page rank.

Local Search Engine Optimization is good for small and local business and if you want to get best out of your website then you should approach good search engine optimization firms for optimizing your website. Once you attain good position in local search engines then you it will bring good business for you.

Content writing for SEO

No matter how beautiful your website is or how wonderful features it has, it is just a waste of efforts if visitors are not coming on your website. You have to bring traffic to your website to ensure the success of your business. People will not come to your website until unless they know that there is a website exists. SEO will help your website to get attention from the public. Content writing for SEO is a valuable and beneficial factor to converge traffic towards your website.

SEO stands for Search Engine Optimization. It is a technique to make your website visible for people by ranking it high on searches. Web Design Delhi Keywords used in content helps to achieve high rank in searches. There are various ways to write content for the website. It can be written in the form of newsletters, articles, email, website description etc. The content carries various keywords to get noticed by search engines. Once search engines rank the page then people can easily find the website and it will start generating traffic.

Google has some protocols and methods to rank the page. No one exactly know how does it works but keen observations and researches have proved that content writing is very beneficial and effective for high page rank in searches. Google bots view millions of sites everyday and rank them. Original, informative and unique content always get preference. If you are putting content related to your business and related field then more and more customer will come to your website. If they find relevant information then they will defiantly have a deeper look and will come again. They can also recommend your website to their friends.

In today’s microscopic world people want to know more and more about the products before purchasing it. They can find the information on internet from any corner of the world. If you want to bring attention to your website then you have to give relevant information on your website. People are smart enough to compare your content with content on other sites. The quality of content is all what can help you to impress the reader. If the reader finds your website impressive then he might turn into your customer.

A well written content also generates a sense of credibility for your website. Relevant, informative and quality content is very helpful in building trust for your company. The language of the content should be easy to read with right placement of keywords. Never try to put too many keywords in one article and Google bots refuse over stuffed articles. One can also hire specialized SEO content writers for this job. There are firms like SEO Company Delhi which can help you in getting high rank.